Rob Harding

APFS

Chartered Financial Planner

Rob joined JPB Financial Planning in 2024, bringing with him a wealth of experience across operations, compliance, and technical research. His career journey led him to run his own business supporting financial advisers across the UK – JPB being one of them. When the opportunity arose to step into a client-facing role, Rob jumped at the chance.

As a Chartered Financial Planner, Rob has a particular passion for helping clients focus on what really matters to them. Rob believes financial planning is about more than just numbers, it’s about making life count. Sometimes, that means encouraging clients to spend their money meaningfully rather than just saving it.

Outside of work, Rob plays golf regularly (weather permitting!) and is determined to reach a single-figure handicap within the next decade. He’s a Stoke City season ticket holder, shares matchdays with his son, and also coaches his son’s football team – where he admits to talking a better game than he plays.

Fun fact: Rob has spent more time than he’d like to admit playing 8-ball pool… but it paid off, he’s won several national titles with Staffordshire!